That’s a huge difference between the best and second-best – and this phenomenon applies to more than just snack foods.
Meanwhile, chocolate comes in at second, but only accounts for 10 percent of the sales. Take ice-cream flavors, for example: coming in at number one is vanilla, which accounts for 30 percent of all ice cream sales in the US. The truth is that if you aim for being the best at what you do, the rewards can be phenomenal. When you were growing up, there’s a very good chance you were taught to have modest, realistic goals rather than bold, grand ambitions. The good news is, by recognizing these Dips for what they are, you can find comfort in the knowledge that they’re supposed to be difficult and that it will get easier if you just stick with it. In order to whittle down the applicant pool to only the best talents, many job applications require an excessive amount of documentation and include multiple rounds of stressful interviews. While Organic Chemistry isn’t the most important class in the curriculum, it creates a Dip that causes many students to throw in the towel early on.Ī lot of people entertain the idea of becoming a doctor, so creating a Dip early on is an easy way for universities to reduce the class size to only the most dedicated students.Ī similar strategy is used in the hiring processes of companies around the world. One of your mandatory classes in the first year will be Organic Chemistry – a fiendishly difficult subject that will eat up a great deal of your study time. Imagine you’re a student in the US, thinking of going to medical school. Sometimes the Dip can be purposefully built-in to a process as a way of finding out who the most dedicated and hardworking people are. Chances are, it’ll be years before the Dip is over and you’re comfortably running a successful business.
#Billions refencing the dip by seth godin how to
But then there’s the inevitable mountains of paperwork to overcome and figuring out how to solve the many problems that will arise during the early stages. At first it’ll be smooth sailing as you fall in love with your exciting and innovative ideas. The same experience can happen when you’re bringing a new business to life. This is the time when you’re struggling – deep in the Dip. But learning how to land a perfect quadruple jump will take a great deal of time and strenuous effort before you can perfect it. Learning how to gracefully glide across the ice, and even skate backward, can happen pretty quickly. Let’s say you want to master figure skating.
Many of us have watched as colleagues get promoted ahead of us, sales figures plateau, relationships grow cold or felt like our work is getting worse rather than better.
#Billions refencing the dip by seth godin Patch
No matter your calling in life, there’s a good chance you’ll hit a rough patch where things aren’t going as planned and progress is at a frustrating standstill. As the old song goes, “You gotta know when to hold ‘em, and know when to fold ‘em.” While this may be a reference to playing poker, it’s also pretty good advice on how to get by in the business world or with any personal project – you have to know when to keep going and when to cut your losses.
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